Own Your Name.
Grow Your Game.

Build a Personal Brand That Gets You Noticed

A focused 4-week program for high school & college athletes — and the coaches who lead them — who want to stand out, grow a real following, and build a personal brand that opens doors — on the court and off.

Enroll Now — $499

Talent Gets You In The Door. Your Brand Keeps It Open.

Coaches, recruiters, and brands are watching social media before they ever watch you compete. In the NIL era, the athletes who get noticed aren't always the most talented — they're the ones who know how to show up, tell their story, and build an audience.

Most athletes post randomly, copy what everyone else is doing, and wonder why nothing grows. There's a system to this — and it can be learned.

In four weeks, you'll learn how to manage your platforms, grow a real following, and present yourself like a brand worth following.

Three Pillars, One Standout Presence

01

Social Media & Content Management

Master the platforms that matter. Learn what to post, when to post, and how to manage your accounts consistently — turning scattered posting into a content system that builds momentum.

02

Basic Advertising for Exponential Growth

Understand how to amplify your best content with simple, affordable advertising — reaching far beyond your current circle and growing your following faster than organic alone.

03

Brand Management

Define who you are and protect it. Learn to shape a consistent image, handle your reputation, and present yourself in a way that attracts coaches, recruiters, sponsors, and fans.

Learn From Someone Who's Done It

140K+

Facebook followers

12K+

YouTube subscribers

10M+

Views across platforms

10+ yrs

Training pros & orgs

Dr. Bradford Carlton

Dr. Bradford Carlton has spent over 10 years teaching social media to professionals, organizations, and individuals — building an audience of 140,000+ Facebook followers, 12,000+ YouTube subscribers, and 10M+ views across platforms along the way. Bradford has worked with athletes such as Antonio Tarver Jr., Kelly Pavlik, and been interviewed by such luminaries as Dr. Bhrett McCabe to teach PGA Golfers how to improve their social media presence. He's also trained 12,000+ businesses in the usage of AI tools for marketing and business growth, and has built over 340+ AI systems for over 24 industry groups. Now he's bringing that same playbook to student athletes and coaches ready to take their presence seriously.

Dr. Bradford Carlton has trained professionals and built systems at organizations including:

Omnissa HubSpot HPE Home Depot Tailored Brands ICT Legal Norfolk Railroad AEMO Maui Life Vacations Paramount Mortgage Armed Forces Chamber Omnissa HubSpot HPE Home Depot Tailored Brands ICT Legal Norfolk Railroad AEMO Maui Life Vacations Paramount Mortgage Armed Forces Chamber

$499

One-time payment · Full 4-week program

4 Weekly Live Classes (1 hour each)

Four focused, hands-on sessions covering content, advertising, and brand building.

Weekly Live Q&A (1 hour each week)

Bring your questions and get direct answers about your own accounts and goals.

Social Media Management Workbook

A practical workbook to plan your content, track growth, and apply what you learn.

1-on-1 15-Minute Strategy Call

A personal session to review your presence and map your next steps.

For high school & college student athletes and coaches.

No prior experience needed — just a willingness to show up and put the work in.

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Frequently Asked

Who is this program for?

High school and college student athletes — and coaches — who want to grow their following and build a personal brand. No prior social media experience is required.

How are the classes delivered?

The program runs over four weeks with one 1-hour live class and one 1-hour live Q&A each week. After enrolling, you'll receive the schedule and join links by email.

What's included in the price?

Your $499 covers all four live classes, the four weekly Q&A sessions, the Social Media Management Workbook, and a 1-on-1 15-minute strategy call — everything you need to complete the program.

Do I need to spend money on ads?

No. The advertising module teaches the fundamentals so you understand how paid growth works. Any ad spend is optional and entirely up to you.